Continuing our retrospective of the stories that drove the conversation and defined the year in the business of fashion, today we highlight some of 2014’s top articles in our Fashion 2.0 channel.
LONDON, United Kingdom — Today, we bring you the best of our Fashion 2.0 articles, which examined the key digital trends and technologies shaping the fashion industry in 2014.
6 Core Beliefs Behind the New ‘Apple Watch’
Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple’s strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry.
Instagram’s Start-Up Secrets
What can fashion-tech companies learn from Instagram’s success? Co-founder and CEO Kevin Systrom shares his start-up secrets.
Mukesh Bansal, Online Fashion Guru to India’s Masses
Start-up founders are natural multitaskers. But for Mukesh Bansal — founder and chief executive of Myntra, India’s leading fashion e-commerce player — building a winning business required the focus to resist doing too many things at once, while finding the right blend of fashion and technology.
Rebooting Elle
Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a traditional fashion magazine. In the second part of a Special Briefing on Fashion Media Game Changers, BoF speaks to the team that rebooted Elle.
Amanda Parkes on Why Wearable Tech is About More Than Gadgets
BoF speaks to fashion technologist Dr. Amanda Parkes about why smart textiles and fibre science — not gadgets — are the future of wearable tech and how the fashion industry can capitalise.
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